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Brand Guidelines

This page is for designers, media, and partners producing anything with the Collecurate name on it — press materials, co-marketing, social assets, or anything else. It covers our colours, typography, and logo usage rules, plus every logo file in the format you need. For the complete guidelines, download the full PDF, or grab the master Illustrator file with every logo variation.

Colour

Colour palette

Primary

Terracotta

#C98551

Gold

#D4B255

Secondary

Charcoal

#3A3A3A

Brown Mid

#A56634

Brown Deep

#824817

Type

Typography

We use Inter across the entire brand — free from Google Fonts. Semi Bold for headings, Medium for emphasis, Regular for body copy.

Semi Bold · 600

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Medium · 500

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Regular · 400

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Logo

Using the logo

Icon

Icon

Vertical form

Vertical form

Horizontal form

Horizontal form

Which version on which background

On light

On light

On terracotta

On terracotta

On dark

On dark

Clear space

Always give the logo room to breathe. Keep other text, images, and edges clear of its safe area — roughly the height of the icon mark on every side — so it never feels crowded.

Icon usage

The icon alone works well as a standalone mark — app icons, favicons, and social avatars. It's supplied uncropped; apply your own rounded-square or circular mask as needed.

Don't

×Recreate, retype, or redraw the logo
×Stretch or alter the logo in any way
×Change the relative size of the logo elements
×Place the logo on a busy or high-contrast background
×Apply graphic effects — shadows, glows, gradients
×Place the white logo on a pale, low-contrast background

Downloads

Grab the files

Every logo variant, ready to drop into your layout — pick the form, colourway, and background that fits.

Icon

The mark alone — for favicons, app icons, and social avatars.

Colour
Colour
Black
Black
White
White

Vertical (tall)

Icon stacked above the wordmark — for square or portrait spaces.

Colour
Colour
Colour, no subtitle
Colour, no subtitle
Colour + white text (for dark backgrounds)
Colour + white text (for dark backgrounds)
Colour + white text, no subtitle
Colour + white text, no subtitle
Black
Black
Black, no subtitle
Black, no subtitle
White
White
White, no subtitle
White, no subtitle

Horizontal (wide)

Icon beside the wordmark — for headers, banners, and letterheads.

Colour
Colour
Colour, no subtitle
Colour, no subtitle
Colour + white text (for dark backgrounds)
Colour + white text (for dark backgrounds)
Colour + white text, no subtitle
Colour + white text, no subtitle
Black
Black
Black, no subtitle
Black, no subtitle
White
White
White, no subtitle
White, no subtitle